Fast Food Nation

Total words: 1452

"A nation's diet can be more revealing than its art or literature." (p.3) Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads globally. He connects the social order of society to the kind of food it eats and the way it eats that food, and relates fast food to other social processes and institutions. His facts are based on years of research and study, and are presented in and easy to follow narrative. Schlosser is so thorough and convincing in his argument, it's impossible to read this book and not feel disenchanted by the unethical practices of fast food companies, shocked at its effect on our society, and empowered to do something about it. Fast Food Nation takes a look at what we don't see behind the fast food business, and questions a high cultural cost verses a low dollar value meal.

There are ethical concerns in about every business, but none seem to be as intense as the ones found in the meatpacking and fast food industry. "In the days when labor unions were strong workers could complain about excessive line speeds and injury rates without fear of getting fired. Today only one third of IBP's workers belong to a union." (p.174) Schlosser clearly describes the plight of these employees, pointing out that the majority of them are undocumented immigrants. They are employed "at will" meaning they can be fired at any time, for any reason. They depend on these jobs to support their families. A clear example of this can be seen here in Iowa. Small towns such as Perry are seeing a tremendous amount of undocumented immigrants, lured by the processing plants in the town. The needs of this industry shape a number of social institutions and also have a direct effect on local communities by bringing in people who require more social services than would otherwise be the norm. It's interesting to note that labor unions were created to give a voice to those who have none. With only one third of employees supported by a union, I wish Schlosser had expanded on why these other employees are not union members.

Schlosser describes the environment of the meat packing plants serving fast food companies in a startling straightforward narrative of his visit through a meat packing plant. He describes a brutal, and sometimes unsanitary environment. The rights of animals are a very broad and complex subject, but Schlosser touches on this as he describes the slaughterhouse floor. He describes animals in various states of disembowelment. Sometimes the animals were dead or stunned; sometimes they were thrashing about wildly in the last throws of death.The slaughter room floor was described as being covered with blood and feces. Employees worked at a furious pace to meet the day's quota. What bothered me most was the fact that this meat is not only prepared for fast food companies but also contracted out to serve our children's schools.

The quality of the meat that is fed to children in school and at the fast food restaurants is, in some cases, horrendous. "The animals used to make about one quarter of the nations ground beef - worn out dairy cattle - are the animals most likely to be diseased and riddled with antibiotic residue." (p.204) Sadly much of it makes its way through the USDA to school cafeterias as part of the National School Lunch Program. Children are not the only age group that eats this tainted food, but they are more greatly harmed by it. E. coli is now the leading pathogen causing kidney failure among children in the US.

The E. coli problem begins in the feedlots. The situation we see for these cattle is disgusting. Cattle are forced to eat out of manure filled pits that are likely to carry E. coli (which can live for 90 days). To add to that, cattle are often fed remains of other animals such as sheep and even other cattle. "A single animal infected with E-coli can contaminate 32,000 pounds of ground beef." (p.204) The obvious answer to this problem is free-range ranching. Unfortunately, the process of free-range or organic farming involves more time and money; both of which the fast food corporations as well as the consumers are not willing to give up. Schlosser drives this point home with an interview and visit to a free-range cattle ranch in Texas. He describes this ranch as "practicing a form of range management inspired by the grazing patterns of elk and buffalo herds, animals who had lived for millennia on this short grass prairie."(p.134)

The fast food industry both feeds and prays off the young. As pioneers in developing marketing strategies to target children, the fast-food chains have even infiltrated the nation's schools through lunchroom franchises and special advertising packages that answer public education's need for funds. "Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan "cradle-to-grave" marketing strategies." (p.43) Mc Donald's corporation is a perfect example of child marketing with its Ronald McDonald spokesman and free programs to schools stressing drug free environments. I find this a bit ironic considering that the obesity is only second to smoking as the leading preventable cause of death in the United States. Mc Donald's runs the most advertisements aimed at children and creates indoor playgrounds to lure children. On a global level, "Uncle Mc Donald" is presented to children around the world as a friendly and helpful man, who truly cares about them.

"The aroma of food can be responsible for as much as 90 percent of its flavor" (p.122) Schlosser makes it clear to the reader that many of the foods he or she eats have been altered with artificial flavors added even to natural foods like potatoes. French fries are not simply carved out of potatoes and then cooked. They are also laced with food additives of various sorts, including artificial flavoring, to assure that the flavor is uniform and that it comes through after the processing and cooking. Some additives are also used to maintain the color of the product, so that it appears as the color the consumer associates with a given food, even if that would not be the natural color if the food were merely cooked and served. A wonderful first had example is presented in the book by the authors visit to a chemical plant. After reading what "natural flavors" consist of, it will be very hard to grab anything off of the shelf in the supermarket with out reading the ingredient list.

"The fast food industry spends millions of dollars on lobbying and billions on mass marketing. The wealth and power of the major chains make them seem impossible to defeat. And yet those companies must obey the demands of one group- consumers." (p.267) Schlosser acknowledges that the task of changing our "fast food nation" may seem daunting. To counter this he gives the example of a major company who had used child labor, and how they were forced to change their manufacturing practices to keep its customer base. This company was Nike, and the way they were "forced" was through a drastic decline in sales. He claims that Mc Donald's, as the nations largest purchaser of beef, must be held accountable for the actions of its suppliers. The obvious first step to this process would be to boycott fast food chains. Schlosser points out that this is the simplest way of letting the fast food companies know that its consumers are not happy with their practices. The fast food industry will cater to its customers. "They will sell free-range, organic, grass fed hamburgers if you demand it." (p.269)

The book Fast Food Nation by Eric Schlosser describes the vast influence of fast food corporations on the world's economy and health. The underlying force involved is profit rather than food value, this raises questions and concerns about the values we are exporting. Schlosser describes a visit to a German Mc Donald's. This restaurant was located at the Dachau concentration camp. Leaflets were found in the camp's parking lot reading "Welcome to Dachau, and welcome to Mc Donald's" (p.233) I think this book is extremely important, and should be mandatory reading for our nations high-school students. The author leaves little room for questioning with facts supported by a large reference section. I find, after reading this book that I cannot eat fast food with out reflecting on the massive impact my 99-cent hamburger has. The only questions I have after reading this book are; how I can convince everyone else to read this book and where is the citizen outrage over this problem?

Works Cited:
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Perennial, 2002.

Add a Review for this free essay

Be the first one to review this free Essay

Sticky Note Text....

Welcome! Not a Member? Click here to Join Now!
Log in
Forgot Password?