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Policies and Procedures Plan of skimboard company

Executive Summary

            Vortex Skimboards was first created by our founder, Brett Means. Mr. Means had a vision; an idea that was thought up while doing the sport he loves, skimboarding. He noticed that there were not a lot of options for the riders because other companies had a strong hold on the market. He also realized that because there were so few competitors, these other companies were able to charge much higher prices. That was when he decided to start Vortex, which now represents one of the larger skimboarding companies. We are able to compete with these other companies and bring the same high quality skimboards to the fast growing market at a reasonable price.

At Vortex Skimboards we are dedicated to making quality boards for the novice, intermediate and advanced riders. We strive to create a high level of customer satisfaction and provide our clientele with the highest level of customer service. With our knowledge and extremely personal and professional staff, we work hard to meet all the needs and wants of our market. We believe in honesty, loyalty, innovation and most of all fun.

Product

            Here at Vortex we have created three of the finest products for the ever-changing skimboarding world.

¨      The Floater- Made from a durable foam core and a hard fiberglass shell, this construction makes this board light and quick. Priced at $89, it is perfect for the novice skimboarder who is looking for a board that will give them more buoyancy across the water at a reasonable price.

¨      The Cruiser- This board is made from the same foam core as the Floater, but is more light weight for the intermediate skimboarder. It enables the rider to get the quality construction of the Floater, but the speed an intermediate rider needs to get out to the larger waves. This board is priced at $139.

¨      The Razorback- This board is constructed from a polyvinyl core (lighter and stronger foam) and encased in a polyurethane resin that makes this board the lightest and strongest of our models. Listed at $189 this board enables the advanced riders to be a little rougher in riding over tough, rocky beaches and gives them the opportunity to chase after the more difficult waves.

Market

            Vortex Skimboards markets towards the bulk of the skimboarding market. We mostly target males between the ages of 16-30 who are looking for a better option than what the other skimboarding companies give them. The customers we market to generally have low incomes and are people who want a skimboard of high quality, but don’t want to pay the “high quality” price of other skimboarding companies.

Policies

 Absence or tardiness

t  Absences or tardiness must always be reported to management if it is to occur. If an employee must be absent or tardy they must give full notice by a courtesy phone call or e-mail.

§  Justification: This must be executed because we want to build discipline for our employees so that they can be here when the customers expect them to be. Our customers come first here at Vortex, so we want to make sure that we can give them the best possible service. In order to accomplish this, our employees must be here to give that service to them.

Dress Code

t  The dress code is relatively casual in the office. Slacks are required of either a black or brown color and a button up collared shirt with or without a tie is appropriate.

§  Justification: We are a professional business here at Vortex Skimboards and we want to communicate this to our customers. Whenever dealing one on one with a possible/present vender or customer we want to make sure that we look like we know what we are talking about and that they are dealing with one of the best manufacturers in the business. We want to look better than the rest.

Funeral Leave

t  Whenever an employee’s family member dies they are given a three-day leave. This leave is given upon request by the employee and is assumed as a truthful statement by the current staff member. The funeral leave will not be docked from vacation time and will be documented in our records.

§  Justification: We want to build a trusting relationship with our employees and believe in the theory “y” of management. We feel the employees here are responsible and in a difficult time such as death in the family, we will always give them the benefit of the doubt.

Vacation

t  Paid vacation will be given to salary employees in the company. Employees shall receive a maximum of ten days paid vacation leave and are allowed to carry over four days into the following year if they wish to do so.

§  Justification: We here at Vortex value the hard work our employees perform for us. We want to reward this work by enabling our employees to take some time off at our expense. We want them to enjoy the things they love to do, so that we will keep a positive atmosphere in the work place. This is important because we believe if that if our employees are happy, they will be more likely to pass that happiness on to our customers.

Health and Safety

t  Vortex is committed to a healthy, clean and safe workplace. Our environment is managed in a safe and healthy manner in order to benefit our customers, employees and the public.

§  Justification: In order to keep our business moving we need to make sure that our customers and our staff are as healthy as possible. We want to make it known that we care about our employees and our customers and that they are number one on our list. We believe that taking care of our employees first and foremost is the key to being successful.

Procedures

Prospecting

t  When prospecting for a customer we look for a prospect that is within our target market age of 16-30 and within the area of a place to skimboard, such as California. All of our prospects should be interested in the sport of skimboarding and looking for a foam type board and not a standard plywood manufactured board. The customer should be preferably of a lower income and looking for high quality without the large itemized price.

§  Justification: The reasons that we look for these profiles is that we want to stay within our target market. We cannot forget that we are trying to help our customers find a good deal on a great board, all at a reasonable price. We are an honest company and we do not want to prospect customers who are not within an area where they would not have use for our product.

Approach

t  In approaching a customer it is very important to build rapport. Find out personal interests of the customer and their background. Let the customer know who we represent and what our objective is. After gaining trust the seller can now move to the next procedure.

§  Justification: The reason we want to build a rapport is so that the customer trusts the salesperson. We believe that if the customer can feel close to the seller then there is a higher probability that they will want to do business with us. A customer is more likely to buy from the seller if s/he feels that s/he is a friend and not just a vender.

Presentation

t  When presenting our products we want to give the customer a full understanding about what each model is created for. We want to give them all the specifications for each model and tell them the difference in prices. The customer should also be exposed to some comparisons with the higher prices of our competitors. We do not up sell unless the seller feels that the customer should be riding a higher model board.

§  Justification:  When selling our product we want the customer to know the quality that they are getting. The customer should know how our product differentiates from our competitors and want them to see why our product is better. We also want to narrow down the customers needs so that we can choose the exact model that would best suit our customer.

 
Closing techniques

t  When closing a sale with a customer the seller must always go through trial closes. The seller should ask questions that make the customer agree with them. The customer should see that the products are of high quality, are affordably priced, and that the product is something that they could see themselves using. After getting the customer to agree with the seller the seller now can go into closing the sale and go about the process of setting the customer up with a chosen model.

§  Justification: The reason we want to go through trial closes is that we want to make the customer acknowledge that the product is something that they want. We want them to have a full understanding of our products and what our mission is. The customer should feel confident when investing in one of our skimboards.

Follow up

t  After the sale has gone through the seller is required to do a follow up call. This call should be made between 25-35 days after the sale of the product.

§  Justification: The seller is to follow up after the sale to make sure the customer is satisfied with their purchase. We want the customer to know that we care about them and not just about making money. The wait of 25-35 days is put in place to give the customer time to use the product and to make sure that we give the customer enough space after the sale.

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